BEACHFRONT MEDIA
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Beachfront TruTraffic
Ad Fraud and Viewability are big concerns in the industry right now. There are no industry standard ways of determining what viewability actually is and how to measure it.
Leverage social media as the tell between bot and organic traffic. Advertisers can get near instant feedback on site quality and content engagement. Ad networks can offload some adops functions to TruTraffic. Quality publishers can command higher ad rates.
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