Our SMS messages were getting lost in a sea of spam created by politicians, banks, scammers, betting sites, and others. So, we decided to stand out by using ASCII art. This unique approach made our messages eye-catching and increased engagement significantly.
The strategy needed a refresh because people were ignoring our plain text messages. By incorporating ASCII art, we not only made our messages more interesting, but also significantly boosted our click-through rates, enhancing our communication with our members.
AGENCY: HAVAS İSTANBUL // BRAND: ARÇELİK
CHIEF CREATIVE OFFICER: VOLKAN DALKILIÇ // CREATIVE DIRECTOR: ERAY HÖKELEK
CREATIVE GROUP HEAD: GİZEM ARLI SİRKECİ, HÜSEYİN GÜNDÜZ
ART DIRECTOR: SEMİH TALHA TÜRK // COPYWRITER: MUHAMMET AVŞAR
TRAFFIC DIRECTOR: ENHAR GİRİTLİ BAYDAR // CLIENT SERVICES DIRECTOR: BİROL ECEVİT
ACCOUNT DIRECTOR: YİĞİT UYSAL // ACCOUNT EXECUTIVE: SERRA HANYALI
ACCOUNT SUPERVISOR: BERİL ERMERAL // AGENCY PRODUCER: İDİL YALÇINÖZ
MUSIC: 3K1A MUSIC
