Designed a new logo for the venture into the global market, named Dtto. Due to the alignment of its product content and concept with Dcard, after internal discussions and various attempts by designers, it was decided to adopt with Dcard.
Aimed to maintain a playful feel, we curved the bottom part of the letter "t" to make it fun. In designing the Dtto logo, as both "t" and "o" were relatively small and short, we increased the size of both to create a more balanced appearance in comparison to the original logo letters.
In terms of marketing color, we have made numerous experiments. Since our target audience is young Japanese university students, we observed that conventional colors were not quickly capturing users' attention in the new market.
Therefore, we redefined the brightness for the market. After testing various shades of blue, C3 landed perfectly between deep blue and light blue, striking a balance to avoid being too dark or too light and to differentiate from competitors.
Designed related secondary colors. We aimed for a lively, youthful, and fun brand impression for the product in the new market.
'People' are a crucial element in our product, making the design of human images essential. After conducting numerous visual references, we concluded that a simple character design formed by lines, attracting people's eyes and deliver meaning: Young, Fun, Relaxing. Expressing body language, emotions, and good reading experience.
