Inspired by the biblical story of quarreling brothers Cain & Abel, design studio chose to bring the brand to life using two similarly tempered monkeys, fighting over a single barrel of liquid gold. Next, building upon the monkey theme, we then chose to represent each unique edition of rum with artwork featuring species of monkeys native to the respective rum's country of origin. The first two editions feature the Howler Monkey, native to Guyana and the Green Monkey, native to Barbados.
Client: Cane & Able
Packaging design by: The Last Brand
Client: Cane & Able
Packaging design by: The Last Brand
