Reading Pinocchio
The poster offers a critical reading of Carlo Collodi's book “The Adventures of Pinocchio. Story of a puppet", through a sentiment analysis of the text. Published in 1883, the original story is much richer than the various cinematic adaptations.
Poster designed for the exhibition "Dearest Pinocchio", at ADI Design Museum (Dec 2023–Feb 2024).
Pinocchio is famous for his iconic nose that lengthens at each lie; however, this feature is mentioned only in a few chapters of the book. The story follows the puppet pranks: we read as he takes advantage of people close to him (Geppetto, Blue Fairy, Talking Cricket) and gets cheated by those he meets along his path (the Cat and the Fox, the owner of the Puppet Theatre, the schoolmates, Fire Eater, etc.). Labeling a child as bad if he tells lies or does not obey his parents is reductive. As the story by Collodi well explains, different environmental, societal, and cultural conditions influence the free will of kids.
The poster interprets the story by visualising the type of words used by the author. The abundance of darker shades of blue indicates that the tone of voice and atmosphere of the story are not as playful as we might remember.
Through a sentiment analysis of the text, a color scale (from blue to orange) represents the the range of emotions described by the author. Based on the number of words with negative connotations (e.g. kill, anger, sadness, steal) and positive connotations (e.g. happiness, hug, joy, good), each chapter is identified with a numerical value, then visualized with a color gradient. The range starts from -3.8 and goes up to +2.3: the lexicon presents more negative emotions than positive ones.
Furthermore, depending on the length of the text, the chapters are represented in the form of a Treemap, a visual model used to visualize data hierarchies. Finally, at the bottom right, there is a drawing of Pinocchio based on the illustration by E. Mazzanti present on the cover of the first edition of the book (1883).
On the occasion of the 140th anniversary of the first edition of the book “The Adventures of Pinocchio – Story of a Puppet” by Carlo Collodi, the ADI Design Museum presents a selection of projects dedicated to the iconic puppet. The exhibition shows 62 different interpretations of Pinocchio realised by Italian designers.
“Dearest Pinocchio, Italian designers and graphic designers redesign the world’s most famous puppet.”
ADI Design Museum (Dec 2023 - Nov 2024)
Curated by Giulio Iacchetti with exhibition design by Matteo Vercelloni and graphic design by Federica Marziale Iadevaia.
At the end of the presentation in Italy and the subsequent traveling tour, the 62 specially made Pinocchios will be auctioned off for charity.
Designers:
About Studio, Gianluca Alla, Andrea Amato, Antonio Aricò, Ascionemagro, Atto - Sara Bianchi, Alessandra Baldereschi, Beatrice
Bianchet, Cinzia Bongino, Luca Boscardin, Sara Bozzini, Mauro Bubbico, Valentina Casali, Monica Casu, Matteo Cibic, Carlo
Contin, Lorenzo Damiani, Etaoin Shrolu Studio - Edda Bracchi e Stefano Cremisini, Francesco Faccin, Lorenzo Fanton, Duilio
Forte, Vitantonio Fosco, Francesco Franchi, Alessandra Fumagalli Romario, Massimo Giacon, Alessandro Guerriero, Giulio lacchetti, Inarea - Antonio Romano, JoeVelluto, La Tigre - Luisa Milani, Leftloft, Emilio Salvatore Leo, Luca Madonini, Ambroise Maggiar, Raffaella Mangiarotti, Martinelli Venezia, Giacomo Moor, Multiplo - Luca Fattore, Paola Navone, Njuilab - Pino De Nicola, Margherita Paleari, Lorenzo Palmeri, Mauro Panzeri, Mario Piazza, Franco Raggi, Matteo Ragni, Sara Ricciardi, Elena
Salmistraro, Giulia Saporito, Mario Scairato, Gianfranco Setzu, Valerio Sommella, Leonardo Sonnoli, Ludovico Spataro, Studio Grand Hotel - Paolo Berra, Studio Mistaker, Studio Ossidiana, Philippe Tabet, Tomo Tomo - Davide Di Gennaro e Luca Pitoni, Omar Tonella, Andrea Vecera
Bianchet, Cinzia Bongino, Luca Boscardin, Sara Bozzini, Mauro Bubbico, Valentina Casali, Monica Casu, Matteo Cibic, Carlo
Contin, Lorenzo Damiani, Etaoin Shrolu Studio - Edda Bracchi e Stefano Cremisini, Francesco Faccin, Lorenzo Fanton, Duilio
Forte, Vitantonio Fosco, Francesco Franchi, Alessandra Fumagalli Romario, Massimo Giacon, Alessandro Guerriero, Giulio lacchetti, Inarea - Antonio Romano, JoeVelluto, La Tigre - Luisa Milani, Leftloft, Emilio Salvatore Leo, Luca Madonini, Ambroise Maggiar, Raffaella Mangiarotti, Martinelli Venezia, Giacomo Moor, Multiplo - Luca Fattore, Paola Navone, Njuilab - Pino De Nicola, Margherita Paleari, Lorenzo Palmeri, Mauro Panzeri, Mario Piazza, Franco Raggi, Matteo Ragni, Sara Ricciardi, Elena
Salmistraro, Giulia Saporito, Mario Scairato, Gianfranco Setzu, Valerio Sommella, Leonardo Sonnoli, Ludovico Spataro, Studio Grand Hotel - Paolo Berra, Studio Mistaker, Studio Ossidiana, Philippe Tabet, Tomo Tomo - Davide Di Gennaro e Luca Pitoni, Omar Tonella, Andrea Vecera
