When the canons do not allow the content of a wine to be shown, it is usually decided to omit the information. Casa Rojo's Viñas Bastardas project aims to proudly show the result of this union, in which censorship acts on the label, but not on its content. This wine exemplifies the union of the two family wineries in a blend that complements and enhances the result.
The split heraldry shows a new form, the fruit of this union. The crossed-out paragraphs show what can and cannot be read.
What cannot be said is crossed out on the label, creating an impact and a contrast between the sobriety of a timeless design and the expressive gestures of the scratch-outs. The coat of arms represents the union of two families, two territories and two hearts with a single way of understanding wine.
Project: Branding and Packaging design.
Client: Bodegas Casa Rojo
Client: Bodegas Casa Rojo
