Convenience Truck Proposal
This was a fun one:
A friend came up with a concept and business plan for a new business. Envisioned as a sort of cross between a food truck and a convenience store. Able to provide much needed, though seldom found, convenience items at festivals, nightlife hotspots, busy commuter centers, or anywhere else, this business aims to fill a need that doesn't seem to be met.
Introducing the Bodega Bus!
The Bodega Bus logo, complete with the retro racing stripe motif.
For this initial proposal the name Bodega Bus came up as good embodiment of the concept, and the fun, retro theme. With that name and an outline of the business plan, I worked up a logo and some design elements that can be used to tie together various print and digital elements. These elements were collected into a brand identity guide document.
Mockup of a brand identity guide. explaining color, type, and visual elements
For the brand identity guide and initial proposal, I prepared mockups of the vehicles in use. Two ideas were explored: a converted type "A" school bus for stationary use, and a transit style cargo van for delivery.
Vehicle mockups
