TEPUY
This proposal was made to present my Degree Thesis. The assignment was to conceptualize a Venezuelan rum brand from scratch; going from brand creation, through logo, labels, packaging and marketing strategies. The design and 3D render of the bottle also had to be included.
Tepuy, was aimed at a high-end target, and it came in four different presentations featuring its aging; Ron Añejo, Ron Blanco (White Rum -8 years), Ron Dorado (Golden Rum -15 years) and Special Reserve -20 years.
