Riinse is a powerful, all-natural plant-based multi-cleaner that is safe for dishes, veggies, fruits, and even
baby bottles. It is a much-needed evolution for products to be more balanced with the Earth without sacrificing
efficacy or functionality.
For Phoebe, founder of Riinse, the ‘All natural, all good’ represents more than just a catchphrase, so we went to the task of developing and designing this Riinse world, which is all natural, and all good. This world comes in colors that are soft but confident, paired with an iconic custom-made wordmark and layout design, that aims to express versatility within its objective to stand out from the more traditional brands in the aisle.
The handmade illustrations become the windows to this Riinse world, by picturing day-to-day activities and moments in a delightful and artistic way, acting like a modern ode to an era when household products began their first evolution by becoming attractive consumer brands and making everything look pristine,
shiny, and clean.
