We were commissioned to create a visual identity for Yooflow, a global pump manufacturer, which since 2007, has been manufacturing, researching and developing high-quality pumps for diesel engines across the world. Brand’s mission is to make the world’s best diesel engine replacement diesel pumps — ones that are as good as (and in some environments, superior to) the originals.
The design concept draws inspiration from the heavy construction machinery industry, encapsulating its raw essence. The logo embodies a robust aura akin to heavy-duty diesel parts, mirroring Yooflow's product components for a sense of reliability and strength. The integration of round and square elements symbolizes harmony and balance, highlighting the seamless fusion of diverse machinery components.
This aesthetic captures the brand's identity, highlighting consistency but also signifies the coexistence of different parts, perfectly working together.
The color palette is a vibrant testament to Yooflow identity. The palette's synergy with the logotype creates a cohesive visual identity, establishing a strong brand presence. Inspired by diesel engine pump parts, the brand's design element radiates precision and mechanical finesse, embodying expertise and commitment to quality.
The light and clean layout system seamlessly fuses functionality and aesthetics, applicable to both offline and online materials. Diverse colors and shapes enhance the brand's visual identity.
