Specialized Turbo
The campaign aims to presents Specialized Bicycles' complete e-bike portfolio and showcase cycling not only as a hobby but also as an alternative way of everyday mobility.
With a portfolio that includes e-bikes for a variety of terrains and uses - from city bikes, to gravels and road bikes, to mountain bikes for the toughest terrain - we decided to build the story around four main characters, each with a different reason for choosing an e-bike.
Project in the numbers:
5 filming days - 5 locations - 4 main character - 3 language versions - 1 hero film
Credits:
Client: Specialized / Dir: Štěpán Romanov / Dop: Martin Vrbický /
Ronin operator: Martin Bernard /
Edit: Štěpán Romanov / Photography: Jan Kasl /
Cast: Pavla Vojáčková, Alfonzie Alfonz, Igor Slavík, Tomáš Klvaňa /
Stunt: Teo Kováč / Thanks: Ludvík Medřický, Marek Pirzkall, Patrik Bajer (Giant interactive)
