CHUDO CHOCOLATE (Pepsi Co)
TV Campaign

Chudo (in Russian - “Miracle”) is a very popular chocolate flavored milk based drink.
Insight 
It’s in the human nature to forgive just about anything, in exchange of a bit of pleasure.
Idea
The rest of the family understands that they can do whatever they want, because Mom will always forgive them, as long as they treat her with some tasty Chudo.

Director: Denis Rovira Van Boekholt