Following the hotly-anticipated launch of the Quest 3, we helped Meta create an unforgettable Halloween event centred around two exclusive games on the new headset – Ghostbusters and The Walking Dead. We needed to create an experience that blurred the lines of reality, immersing users fully into the worlds of the franchises via two experiential billboards with a twist.
‘Balancing how we used the pre-vis versus reality of a built immersive environment was a real challenge on this job, but there’s no doubt it wouldn’t have been achievable without the real time tools our incredible team had at their fingertips.’
Kate Lynham, Creative Director, UNIT9
