(2009) UX Design@AOL Japan

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Role: Design Strategy, Information Architecture, UI Design, Interaction Design and Visual Design

Designation: UI Designer, AOL New Market Operations (Asia-Pacific)

Role Description:

I was involved in the design of AOL Asia-Pacific Portals including AOL Japan, AOL Australia, AOL South-East Asia (Singapore/Malaysia/Thialand), AOL India and others. My key duties included conceptualization, Information Architecture, UI Design, Interaction Flows, Visual Designs, Design Specification Documentation, Design Strategy and Design Management, especially for the AOL Japan portal and it's extensions.

(All the design artifacts below are the property of AOL Inc. They may not be used, copied, distributed or transferred to others for any purpose, including educational without knowledge and written permission of AOL Inc. and Mrinal Sharma, the designer of these artifacts.)

UI Design + Specifications

AOL Japan homepage module designs' specifications after the completion of the design process, forwarded to the front-end development team.

Design Concepts and Strategies

AOL Japan MoviesAOL Japan

AOL Japan Homepage Design Strategy: AOL Japan's Homepage required regular layout and creative realignments in the wake of business and brand enhancement requirements. One such example of the re-designed and released homepage is as follows:

Information Architecture and UI Designs

Information Architecture work for AOL japan involved creating high-level blueprints (sitempas), page schemes / screen layouts (wireframes) , system models representing an opportunity area or conceptual architectures of forthcoming features. The UI design work was restricted to UI Mock-ups and interaction flows with limited worked on comprehensive task-flows.