Stretch Your Style
This was the marketing campaign for the lululemon Fall 2023 collection at the USC Bookstore. We wanted to emphasize the versatility of the collection as something you could wear to class, to hang out, to football games - pretty much everywhere. Additionally, we wanted to place an emphasis that this was the first time there were lululemon products in our USC cardinal color.
Creative Director: Jesse Wu
Photography: Crystal Munoz, Jesse Wu
Videography: Jesse Wu
Graphic Designer: Rae Gaddi
Copywriter: Sarah Fuhrmeister
Main Messaging - Stretch Your Style.
Confident, Comfortable, now in Cardinal.
It’s the lululemon quality that you love, now available in the Trojans Cardinal that you need. Keep it casual all over campus and beyond with this fall’s new collection. the New USC x lululemon collection is now available in-store and online. Fight On!
Express your Trojan pride through the latest USC x lululemon collection,
a comfortable, everyday wear for any situation!
The latest USC × lululemon collection keeps you comfortable, whatever you're doing. Show your Trojan spirit and express yourself every day!
Photography
Social Content
IG Reel Screen grabs above. Click here for full videos: Campus Reel, Library Reel, Victory Fingers Assortment
In-Store Digital Signage
Web Content
