Folklore Sound is award winning sound design studio who specialise in making exceptional audio for film, television, VR and interactive based in Brisbane. Our goal was to propel Folklore’s brand to the zenith of sound design, while anchoring it firmly in their authentic, human essence. We couldn’t just tell their story, we had to deliver an epic tale that not only celebrated their artistry and shone a light on their inventive spirit, but also resonated with every note of their unique personality.
Folklore’s work deserved to take centre stage but the real stars are the magicians behind the curtain. Their passion for storytelling and effortless collaboration is the reason people come back for more. So the spotlight had to shine on them too. We used each element to ensure their personal charm shone just as bright as their undeniably masterful work.
Where timelessness meets tomorrow. Folklore is more than just stories. It’s the stuff of myth, of legend, of magic. Yet the team’s paragonic tech is as modern as it gets. We artfully navigated this juxtaposition to craft a look that’s both timeless and fresh.
Inspired by sound notations, we incorporated line symbols that could move in motion with sound for a fluid, emotive feel that subtly pays homage to Folklore’s ability to evolve with their clients’ needs.
Grounded in the concept of ‘audio gathered from Earth’s wildest places,’ the colour palette draws inspiration from natural elements like forests, the ocean, and sand. Paired with neutral black and white tones, the colour combinations create contrast and clarity while exuding a contemporary and moody brand look.
