CLIENT / Visual Note is a new way to learn how to play the guitar quickly and easily. The Visual Note system is made of a LED device directly attachable to the neck of your guitar and connected to the Visual Note APP. It offers plenty of features and contents to learn guitar, improve your skills and illuminate your performances.
TASK / The digital campaign we were tasked with is aimed at various target levels, from young beginners to guitar experts, focusing on brand memorability and product recognition. Visual Note enters the music learning and teaching sector with a disruptive and dazzling product, targeting everyone who wants to learn to play the guitar and express their talent.
SOLUTION / Those with passion don't waste time. Visual Note technology accelerates your learning process in a fun and engaging way. The spot and visuals produced leverage the use of time-lapse and light painting to highlight the unique features of the Visual Note system. In addition to the spot and digital campaign, we realized the product shots for the e-commerce as well as video tutorials for the device installation and the app.
