Radiatum
Case
Radiatum is an interior lighting software that radiates beauty and creates a unique atmospheric experience for every room. The name "Radiatum" comes from the Latin word "radiate". The concept of the brand consists not only in lighting the room but also in creating unique visual images. This software is a platform for creative expression through light. Its functions allow you to choose different color scenarios, adjust the light's intensity and brightness, and create individual effects based on the user's wishes. Radiatum is created for those who value not only functionality but also the aesthetics of their space.
Solution
The main goal of the brand identity is to attract the target audience to the unique world of lighting, where every space can become a creative canvas. The result is a minimalist yet memorable and modern solution that makes the company stand out. The typographic logo is based on a sans-serif font, with the addition of vertical line graphics to represent radiation/decay. The color palette consists of neutral colors of black and white, as well as the addition of bright orange, which gives a feeling of warmth and comfort. The combination of serif and sans serif fonts in typography supports the brand's sophistication and modernity, while the minimalistic style highlights its authentic tone of voice.
Solution
The main goal of the brand identity is to attract the target audience to the unique world of lighting, where every space can become a creative canvas. The result is a minimalist yet memorable and modern solution that makes the company stand out. The typographic logo is based on a sans-serif font, with the addition of vertical line graphics to represent radiation/decay. The color palette consists of neutral colors of black and white, as well as the addition of bright orange, which gives a feeling of warmth and comfort. The combination of serif and sans serif fonts in typography supports the brand's sophistication and modernity, while the minimalistic style highlights its authentic tone of voice.
