ABSTRACT

Enhancing Business Risk Management: Strategies for addressing Present and Future Business Risks, applied to the brand Tommy Hilfiger.

In today's dynamic business landscape, managing risks is crucial for long-term success.

This research focuses on identifying strategies to enhance business risk management for the iconic fashion brand, Tommy Hilfiger. 

Through internal and external analyses of the company, this study aims to provide valuable insights, recommendations, proposals. By implementing effective risk management strategies, Tommy Hilfiger can navigate uncertainties and capitalize 

on opportunities.