Redefining Superpedestrian's Illustrative Identity
(and shown here only for portfolio purposes)
Led a comprehensive project aimed at creating a distinctive illustrative artstyle for Superpedestrian. Conducted extensive research across micro-mobility industry aesthetics, comic books, gaming, and commercial illustration. Employed mood boards, sketching, and final art (vector art), collaborating closely with Product, Policy, and Marketing departments to gather comprehensive feedback.
The project's focal point was unifying Superpedestrian's brand aesthetic by streamlining varied styles previously employed. Objectives included crafting a clean, easily interpretable, adaptable, and dynamic artstyle across diverse platforms—Mobile App, website, social media, and print.
Central keywords during brainstorming encompassed the balance between safety and boldness (controlled chaos) innovation, futurism, urban elements, free-flowing, and a touch of quirkiness for an engaging and dynamic brand representation.
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