Danish Bakery is one of the leading bakeries in Malta, their ambition is to keep striving to make their products the tastiest and most healthy. Danish Bakery was established in 2001 through a merger between Jesper’s Ltd and the Corinthia Group.

Their mission is to excel in the creation of top-quality food products with a bread base using innovative techniques so as to ensure a unique and consistent product created by passionate people.

With this in mind, we crafted a brand identity for Danish Bakery, embarking on a mission to preserve the company's historical essence while infusing it with contemporary flair. Our meticulous approach, rooted in respect for their existing reputation, allowed us to weave a narrative that respects tradition yet also resonates with the dynamic digital landscape of today.

The new Danish Bakery identity is represented by a bold and solid word mark, featuring bespoke type design, as well as a minimalist colour palette that blends corporate professionalism with the strong roots of Danish Bakery as a local business. Instead of taking a completely cool corporate approach, we communicate warmth through the visual identity, emphasizing the home-grown side of the business, as well as its authenticity. By employing digital tools and design strategies, we were able to create a brand image that is both familiar and refreshingly modern.

See our full case study here

CREDITS