eBay is the new title sponsor for the Women’s Serie A season, with a great goal in mind: recognizing the role of women in sports and committing in terms of inclusion and female empowerment.
eBay Serie A women's competition
We joined Dude in this incredibile animated intro for eBay Serie A Femminile women's competition, where professional female players, their values and their passion are supported by eBay and the FIGC.
__
STORYOARD AND ANIMATIC
The evening comes and the spotlight is on Yara, our football player, who guides us through the busy city streets to the center of the field.
People love stories and the world of women’s football is exciting. Dribbling after dribbling the viewer is more and more engaged in this story.
__
EXPLORATION
EXPLORATION
The eBay’s colors enter the field with a brand new look. After some exploration, looking for a dynamic and cinematic style, we found a perfect solution.
__
STYLEFRAMES
STYLEFRAMES
Sharp shadows and characters, extreme perspectives, street lamps and traffic lights creating colorful light effects.
Without further ado, let’s make styleframes talk for us.
__
ANIMATION
eBay is an e-commerce that puts people first and we’re all in!
When we create the characters, we like to dig deep in order to choose unique features, passions and hobbies for each one of them, especially for this project.
When we create the characters, we like to dig deep in order to choose unique features, passions and hobbies for each one of them, especially for this project.
Through animation we make their personality pop up, so we opted for a frame by frame animation to better work on dynamic and fluid movements.
CREDITS
Creative Director: Riccardo Albertini. Filippo Martinelli
Storyboarding: Laura Tomelleri, Eleonora Giuffrida, Riccardo Pagano
Illustration: Pasquale Garibaldi, Federica Amico
Animation: Riccardo Pagano, Laura Tomelleri, Eleonora Giuffrida, Federica Rotoloni, Pedram, Annamaria Gentili, Javier Delestal, Arianna Mancini, Gaston Herrera
Compositing: Andrea Nobis, Filippo Martinelli, Riccardo Albertini
Illustration: Pasquale Garibaldi, Federica Amico
Animation: Riccardo Pagano, Laura Tomelleri, Eleonora Giuffrida, Federica Rotoloni, Pedram, Annamaria Gentili, Javier Delestal, Arianna Mancini, Gaston Herrera
Compositing: Andrea Nobis, Filippo Martinelli, Riccardo Albertini
Music and sfx: Dsorderless
Production company: DUDE
DUDE Credits
Creative Direction: Luca Riva, Davide Labò
DUDE Credits
Creative Direction: Luca Riva, Davide Labò
Art Director: Mariano Barresi
Copywriter: Alessandro Magnani
Producer: Vincenzo Perrotta
Copywriter: Alessandro Magnani
Producer: Vincenzo Perrotta
__
Thanks
