DOGSPLUS VISUAL IDENTITY AND PACKAGING
Overview
Dogsplus相生之宠®是一个重视人宠关系的宠物品牌。
致力于创造人类与宠物温暖共存的美好时光，让宠物主和毛茸茸的TA们相伴一生。
Dogsplus® aspires to create a wonderful time of coexistence between humans and pets. Always hand in paw with our furry companions, accompanying them throught their lifetime.
Identity
顾名思义，DOGSPLUS在成立初期，关于品牌名的灵感来自于狗狗。而随着市场与品牌的发展，以及关于宠物猫咪的新产品的上市，它需要一个全新的视觉形象，让这个品牌与猫建立更多关联。
这对我们来说是一次特别的挑战，“在不更改名字的前提下，怎样让它看起来与猫咪相关呢？”。经过不断尝试，我们发现，如果在logo中加入与猫咪相关的图形，不但可以解决这个难题，而且能让品牌整体都生动起来。这是一个可爱的品牌标识，你会被猫咪和它的爪爪吸引注意力。
As the name suggests, DOGSPLUS drew initial inspiration for its brand name from pet dogs during its early establishment. However, with the evolution of the market, brand development, and the introduction of new products, it requires a fresh visual identity to establish stronger connections with cats.
This posed a particularly unique challenge for us: 'How can we make it look cat-related without changing the name?' Through continuous experimentation, we found that incorporating cat-related graphics into the logo not only addressed this challenge but also brought vibrancy to the overall brand. It's an adorable brand identity that captures attention with the charm of cats and their paws.
Packaging
这是一款宠物猫砂产品，5合1配方让它的清洁效果非常出众，我们选择了babyblue作为包装的主要色彩，这让产品看起来非常清爽干净，同时又带给人温和放松的感受，非常符合产品和品牌想要传递的特点。
整体的排版也非常整洁，除了醒目亮眼的品牌标识，就是产品的主要卖点信息。通过字号以及信息结构，让人相信它是一款专业、可靠的的产品。
This is a pet cat litter product with a 5-in-1 formula that ensures outstanding cleanliness. We chose baby blue as the primary color for the packaging, giving the product a fresh and clean appearance while also evoking a gentle and relaxing feeling. This aligns well with the characteristics the product and brand aim to convey.
The overall layout is clean, featuring a prominent and eye-catching brand logo along with key selling points of the product. Through font size and information structure, it instills confidence in the consumer that it is a professional and reliable product.
