The Financial Pharmacy is a holistic wellness brand offering care for an individual’s financial wellbeing and mental health.
Consumers feel stressed and anxious about their finances. The Covid-19 pandemic negatively impacted people’s financial lives and lead to the cost-of-living crisis. Financial scams and bank collapses have also eroded consumer confidence. About 67% of customers don’t believe their bank cares about their long-term financial needs.
The Financial Pharmacy increases confidence by bringing three different practices under one roof: financial advisors to dispense financial advice, therapists to dispense emotional advice, and doctors to dispense medical advice. The advice is dispensed on an as-needed basis and branded as a “prescription.” The Financial Pharmacy booth is a metaphor for the brands retail locations as well as a promotional tool.
