Huella - 2017
Client
Huella is a construction development company in Guadalajara, Jalisco offering a wide variety of arquitectural products. Our branding proposal is inspired by a footprint belonging to the personality each project has. Every project leaves a distinctive footprint on the landscape of Guadalajara, Jalisco, Mexico. At Huella, we believe that our constructions are more than just physical structures; they are imprints of innovation, quality, and thoughtful design on the culture of each city.
Huella is a construction development company in Guadalajara, Jalisco offering a wide variety of arquitectural products. Our branding proposal is inspired by a footprint belonging to the personality each project has. Every project leaves a distinctive footprint on the landscape of Guadalajara, Jalisco, Mexico. At Huella, we believe that our constructions are more than just physical structures; they are imprints of innovation, quality, and thoughtful design on the culture of each city.
Objective
Our mission was to shape a distinctive identity that embodies the essence of they´re vision – a legacy imprinted through our constructions, rooted in respect for nature. Seeking a powerful logo and brand identity, we aimed to marry the solidity of footprints with a concrete color palette, infused with a touch of nature.
Solution
In response to Huella's vision, we meticulously crafted a unique logo and brand identity. The logo seamlessly intertwines the legacy of footprints, symbolizing our commitment to enduring constructions. The color palette, inspired by concrete, radiates strength and stability, creating a visual language synonymous with Huella's robust approach to construction.The naming “Huella”, means footprint is a symbol of our collaborative spirit. Huella´s iconic symbol – a fusion of the timeless footprint and the dynamic essence of expansion. Our emblem captures the essence of our brand philosophy: leaving an indelible mark while continuously reaching for new horizons.
Solution
In response to Huella's vision, we meticulously crafted a unique logo and brand identity. The logo seamlessly intertwines the legacy of footprints, symbolizing our commitment to enduring constructions. The color palette, inspired by concrete, radiates strength and stability, creating a visual language synonymous with Huella's robust approach to construction.The naming “Huella”, means footprint is a symbol of our collaborative spirit. Huella´s iconic symbol – a fusion of the timeless footprint and the dynamic essence of expansion. Our emblem captures the essence of our brand philosophy: leaving an indelible mark while continuously reaching for new horizons.
