Idea:
Crafting a tender brief for 3M USA was initially daunting, given the challenge of infusing warmth and contemplation into a technical subject. As 3M shapes our energy infrastructure, I sought inspiration beyond the project, reflecting on human evolution and civilization.
I realized that the network of efficient energy, like a circulatory system, is the lifeblood of our urban landscape, making the city a living organism. This revelation led to profound philosophical and scientific inquiries. Notably, intellectuals at the intersection of physics and philosophy pondered similar questions about the nature of cities, asking,
'Are cities giant living organisms?'
Campaign: Power Utility - Integrated Marketing Toolkit
Copywriters: Urszula Morawska, Adam Szulc
Art Director, Graphic & Motion & Print Designer, Illustrator, Animator: Adam Szulc
Agency: VMLY&R
2021
Idea, Art Director, Graphic & Motion Designer, Video Editor; Adam Szulc, Copwriter & Voice: Urszula Morawska,
Illustration: Adam Szulc
Animation: Jasiek Taras
and much more...
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