Client:
Lentismed
Design, Art & Creative Direction:
Marijana Rajcic
Photography:
Tomislav Maric
Lentismed Catheters Packaging Design
Lenismed’s brand promise, "Embrace Life," has become the guiding star in the strategy and design approach to determining and communicating packaging. LMC, Lentismed's brand, unites a wide range of products designed to enhance the lives of people with continence conditions. Lentismed's Catheters bring together a diverse family of instantly ready-to-use catheters that provide safe and straightforward catheterization for users of all genders, including pediatric catheters.These products cater to various aspects of well-being and active personal care, meeting the needs of patients facing complex challenges.
My objective was to create a warm and inviting customer experience that helps them feel like part of a special community. Within the design category, I sought ways to introduce a visual identity that transcends the conventional, expanding the brand's visual language, and enhancing its flexibility.
The project also introduces an identity system that distinguishes the different product lines while maintaining consistency in their forms. The color system pops across catheter types and sub-logotypes on the white background, indicating the specific product type. The main icons appear in orbital patterns, evoking movement, energy, flow, and repetition. These concentric lines symbolize the product's functionality, implying depth, dissolution, and continuous action. The language of these forms effectively distinguishes each product. Additionally, we have included tactile metal accents in the print design.
The look and feel of each product's identity are minimal, conveying efficiency and benefits while exhibiting the integrative qualities of the product. It strikes a balance between function, sophistication, and playfulness, providing a high-end impression.
