nhow is an international hotel chain belonging to NH Hotel Group based on a disruptive concept in which each hotel is in itself a unique work of Art, with an architecture and interior design with the utmost attention to detail combined with an innovative design based on large-scale murals that give its spaces an atmosphere in which creativity and inspiration flow on every wall.
nhow Amsterdam Rai Hotel
nhow Amsterdam Rai is a 4-star hotel designed by renowned architect Reinier de Graaf, located next to the Rai Convention Centre in Amsterdam.
The concept that inspires the art and interior design of the hotel is "the mix of cultures of the world". Amsterdam, as one of the most multicultural cities in the world, serves as the perfect context to develop this concept in which apparently antagonistic cultures are mixed on a canvas of impossible compositions, captured through a surrealist and pop art prism.
This reinterpretation of cultural symbols from a transgressive and irreverent perspective is the basis of a colourful and innovative proposal that updates the identity iconography of the world's cultures to a vision adapted to the 21st century.
Art for the lobby floors
GIANT COMPOSITION INSPIRED BY MEXICAN AND JAPANESE CULTURES
The design of the first floor is inspired by the rich Mexican and Japanese cultures. The initial piece created for the hotel’s floors proposes a unique experience of walking on a lake of Mexican flowers, dotted with Japanese umbrellas. These two cultures intertwine in a surreal maremagnum full of colour and nuances, where majestic giant Japanese carp swim.
To preserve and highlight this composition, it has been embedded under a layer of thick resin, thus becoming a large mural that can be walked on without risk of deterioration.
This innovative design not only beautifies the lobby on floor 2, but also evokes a sense of wonder and delight for guests and visitors to the hotel. With this artwork on the floors, a unique ambience is created that fuses two very different cultures into one visually dazzling experience.
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