IOW 300.3 - Packaging and 3D design
Brief Summary
A product that is exclusive to South Africa serves as the foundation for this development and growth of identity. Subsequently, additional interpretive reasoning is employed to formulate and illustrate an innovative packaging concept where the final packaging solution extends to a range of variants in the brand family.
Technical requirements
- Cinema 4D rendering
- Photoshop editing
- Photoshop editing
Project Deliverable
- Moodboard capturing the personality of the brand
- Process Work
- Flat Designs
- 3-5 3D renders
- A3 board showcasing strongest render
- 2 Additional A3 boards to display other renders
- Process Work
- Flat Designs
- 3-5 3D renders
- A3 board showcasing strongest render
- 2 Additional A3 boards to display other renders
Design Strategy - Rationale
Jelly Delights is a range of delicious, chewy, and healthy snacks for pregnant women. Made from indigenous South African fruits, this brand aims to satisfy cravings yet still be nutritious. The brand identity centres around motherhood and healthy snacking, thus the design elements are fun, youthful, and appetising. The illustration style and patterning are repeated throughout the style guide, product, and packaging renders.
Moodboard
Process Work
Style Guide
Based on the Corporate Identity project
