Puah fertility and the Alevy Family Foundation

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DPS editorial advertisement for Puah fertility

As a response to the 7th October attack on Israel, the Allen Alevy foundation pledged to sponsor 40 cycles of egg freezing - in memory of the 40 children that were killed. Each woman will be sponsored to freeze her eggs (to the value of $400 000; $10 000 for each woman), as a symbol of hope and Jewish Pride during this tough time. PUAH is a Jewish fertility organisation devoted to helping the greater Jewish community fulfil their dreams of building a healthy family. We were tasked with creating a full page print advert that says who the donor is, what he’s done as well as what PUAH is and how people can get involved in this incredible initiative.