PH200-3

CultureLab Kombucha

The Product I decided to shoot for my lifestyle shoot is CultureLab’s homegrown sparkling kombucha drink.

The brand was created and still run by a couple who love the fermentation process. This product is rooted in health and goodness and is brewed locally in cape town.

CultureLab has made a move from glass bottles to cans. The bright vibrant colours are will be well suited to their target audience of the new era of conscientious people who love to drink kombucha.

The goal is to tell the story of kombuchas health benefits the

representation of a health outdoors and natural lifestyle. Good happy thriving energy, the consumer will use the product to hydrate and as a source of healthy clean energy to substitute an energy drink.

A love for the ethos and brand motivated me to contact the company and set up a brand deal where i shoot in exchange for what feel like a lifetime supply of kombucha.

unhealthy brands cans crushed with the healthy can whole in the center.
"Health stands for itself".

unhealthy brands cans in the "trash bag"(metaphorical) whilst the logo with the can stands at the bottom of the frame.
"Health stands for itself"