IOW 300.1 - Corporate Identity
Brief Summary
A uniquely South African product forms the platform for this identity exploration and development. Subsequently, additional interpretive reasoning is employed to formulate and illustrate an innovative packaging concept. A style guide establishes the identity set and outlines the design parameters. The corporate identity will focus specifically on a crafted logo that then will inform the rest of the visual style. Finally the brand should include a product range as researched and crafted through the appropriate commodity and its South African origin.
Technical Specifications
-1366px wide vertical narrative
Project Deliverables
-Moodboard capturing the personality of the brand
-Planning and Process Work
-Vertical Narrative:
-Brand positioning
-Values
-Core Visual Identity
-Visual Language
-Brand positioning
-Values
-Core Visual Identity
-Visual Language
Design Strategy - Rationale
Jelly Delights is a range of delicious, chewy, and healthy snacks for pregnant women. Made from indigenous South African fruits, this brand aims to satisfy cravings yet still be nutritious. The brand identity centres around motherhood and healthy snacking, thus the design elements are fun, youthful, and appetising. The illustration style and patterning are repeated throughout the style guide, product, and packaging renders.
Building a brand
Final Moodboard
Mission Statement
Logo Process and Variations
Style Guide
