Ukraine & Poland Branding & Identity Creation
✱ ABOUT THE BRAND
Beauty salon, originally from Ukraine. Currently, it has a network of salons in Poland and plans to open in other European countries. Unlike other salons, this brand has a mixed target audience. It consists of 50% guys and 50% girls, mostly young.
✱ UNIQUE CHALLENGE
The main advantage of this salon is its atypicality and vibrancy. This distinguishes it from other, more "girly" salons. This is what the brand's creators wanted to emphasize. The wishes were clear and precise: "to make it different from the others". Brutality, boldness, and audacity. Something to challenge stereotypes about beauty salons. All this had to be shown through the design.
Before the rebranding, the salon already had its own style, its own community, and the fans. The brand turned to us with hope to make all their hidden desires live up to their full potential.
Art Director:
Daria
Daria
Designers:
Victoria
Tatiana
Victoria
Tatiana
Visual Strategy:
Maria
Maria
Negotiation and communication:
Nikolay
Nikolay
Font: CAT Schmalfette Thannhaeuser (author: Peter Wiegel)
