Ricardo Gonzalez's profile

TACO BELL X IT'S A LIVING

Taco Bell X It's A Living


The collection was designed by Brooklyn-based artist Ricardo Gonzalez, who works professionally under the moniker It's A Living. Gonzalez has brought his street-inspired style to such iconic brands as Nike, Google, Pepsi, Facebook, and more. The line of employee-exclusive apparel includes a shirt and a snapback hat emblazoned with the phrase "family is everything," and Taco Bell is sending out 260,000 packages to employees across the U.S.


The inspiration behind the "family is everything" motif is that Taco Bell wants to serve as a community for its team members. The food service industry has a famously high turnover rate (144% in 2021), but a personalized experience might be what sets T-Bell apart from competitors. Employment platform Indeed ranks Taco Bell 3.3 out of 5 stars for company culture, featuring real employee reviews mentioning "good people" as one of the highlights. As McCullough tells QSR, "Over the past couple of years, we have had a lot more conversations ... about how do we create the kind of culture we want to create in our restaurants. To create the kind of environments where we're truly listening to our employees, our team members."






Read More: https://www.tastingtable.com/1322850/taco-bell-tries-to-help-employees-feel-seen-with-family-focused-uniforms/
TACO BELL X IT'S A LIVING
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TACO BELL X IT'S A LIVING

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