STETSON® – CLOTH HATS & CAPS CATALOGS

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While working for headwear distribution company Dorfman Milano (formerly Dorfman Pacific) in the graphics department, I had the opportunity to design STETSON® brand's 2020 and 2021 Fall/ Winter and Spring/ Summer Cloth Hats and Caps catalogs. I received direction from Stetson® corporate and the Dorfman Milano marketing director and designed the catalogs using Adobe InDesign, while also utilizing Adobe Photoshop and Illustrator for certain occasions. I then made the necessary changes based on feedback from the Dorfman Milano proofing team and Stetson® corporate. I also went through prepress procedures to ensure the print files were rectified of any errors or issues before the final production run with the company's outsourced printer. My role required meticulous attention to detail, especially with Stetson's 2021 catalogs as they featured a re-brand guideline I needed to follow closely. My role also required an ability to copywrite as the 2020 Stetson catalogs included a short introduction for each collection featured in the catalogs.