Logo and generative visual identity for the biggest innovation and AI event in the Czech Republic.

The logo symbolizes progress through innovation and also refers to modern technology by its resemblance to the Enter key. Its extreme simplicity contrasts with the extravagant visual style that will change annually.

The visual identity is based on 3D icons, which are also used to represent the main themes of the conference.

The icons grow on an "innovation tree of knowledge" that entangles the logo, typography and photography on the materials.

The tree of knowledge motif is procedurally generated – meaning that a seemingly unlimited number of variations can be created.