Strongbow Cider
Strongbow Cider is a dry cider brand with UK roots, offering a selection of exhilarating, refreshing flavors. Since 1962, Strongbow’s mission has been to elevate moments and inspire energy and happiness. I approached this project with the goal of encapsulating this mission in the visual identity. To stand out on the shelves, I developed a bold and zappy packaging identity with a nostalgic twist, born from the influence of the ‘60s. The new visual identity and packaging system features a unique layout, a vintage-inspired typeface, a vibrant color palette, and a refreshed logo. The color scheme is designed with adaptability in mind and serves as the primary differentiator between the various cans.
Strongbow Cider was named after a medieval English knight who was nicknamed “Strongbow” due to his reliance on Welsh archers in the invasion he led in Ireland. Given this history, I strategically designed a highly recognizable logo mark inspired by an archery target. The symbol serves as the crown jewel of the design system; emphasizing Strongbow’s name and strengthening brand recognition.
BRANDING: Miri Rusakov
DESIGN: MIRI RUSAKOV
COPYWRITING: Miri Rusakov
