WOA Gallery
Brand Identity Design
WOA (World Of Art) has been devoted to igniting artistic passion for every individual through their holistic art programs for a decade now. With the compelling slogan "Enlightening Your Artistic Life", they offer comprehensive courses for all ages and inspiring art exhibitions. Celebrating their tenth anniversary, they decided to renew their brand, starting with an innovative take on the 'egg', seen as a symbol of creativity and art's true nature. This principle is strongly embedded in their brand as they strive to continue enlightening people with the magic of art even after their brand upgrade.
WOA绘世界以「启蒙你的艺术人生」为口号，通过专业的美术教育、策展服务和艺术商店，致力于用艺术丰富每一个人的生活。WOA提供面向全年龄段的系统美术课程，既有启发孩子们创造力的课程，也有陪伴成人实现艺术梦想的课程。WOA定期举办主题深度的艺术展览，让艺术家的精神世界通过作品展现。迈入第十个年头，WOA绘世界为庆祝这一里程碑，决定找到RDA进行品牌的升级。这次升级，我们从一个看似简单却包含深意的概念开始——蛋。在我们看来，这个概念不仅象征着孕育艺术的智慧，也体现了WOA绘世界一直秉持的原则——不忘初心，回归艺术的本性。我们通过重新设计，将这一象征融入品牌，以此传达WOA绘世界始终保持的艺术热情和教育理想。重塑后的WOA，将继续致力于将艺术带到更多人的生活中。
