The goal of the project was to create a logotype for the Tapblog platform. Tapblog is an app for implementing expert blogs on mobile media. The main purpose of the platform is to combine the author's materials of various forms - news, podcasts, articles and expert stories

The TapBlog platform is implemented mainly on mobile phones, repeating the main features of logos for social networks and apps: the ability to reduce a logo to a single graphic element, simple grotesque fonts with good readability, a plain and memorable image. 

Three versions of the logo were developed:

The selected logo consists of a single-word composition with an emphasis on the central grapheme. In the logo, friendliness and convenience are translated through round shapes, and the uniqueness of each author is conveyed through the image of the fingerprint (everyone touches - everyone in their own way). Dark and intelligent shades of blue were chosen as the color scheme.

The brand image is built around building individuality and progressive thinking of the blog creator. Creativity, modernity and uniqueness are key-words that describe the Tapblog user.

Thanks for your attention! If you like the project, I will be very glad to receive feedback and comments. 

Contact me for collaboration via telegram @alxxxxn 

See you soon!