A packaging series for healthy nutritional dry cat food. Cats in their wild nature, and even at home saved their hunting instincts — this helped us to come up with an idea of Gotcha! brand. The idea is very simple: cat sees the desirable meal and prepares to catch it. The package is divided into 2 separate boxes with the different food in it. One box is for daily ration, the other one is for night ration.
Our idea also includes a connection with super fresh healthy food because of authentic cat wild habits.
Additional advantage is the paper ears on the box delivering food, when they are opened. It is not only functional but also is funny and memorable because the whole box looks like real cat with eyes, nose and ears.
Thanks for watching!
