BancoEstado es el único banco público de Chile. Y como tal, se debe a sus ciudadanos, a sus anhelos y sueños. Por eso, el impacto de la labor que se hace en el banco afecta a todo el país y a cada uno de sus habitantes.
En esta historia –un cuento corriente, no tan corriente- representamos esto desde una metáfora simple pero poderosa, un meteorito, que simboliza el impacto que tiene el rol del banco en la vida de cada persona que vive en Chile.
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BancoEstado is the only public bank in Chile. And as such, all of its actions go to their citizens, to help them achieve their hopes and dreams. Therefore, the impact of the work done in the bank affects the whole country and each of its inhabitants.
In this story -an ordinary, not so ordinary tale (a word play in Spanish)- we represent this from a simple but powerful metaphor, a meteorite, which symbolizes the impact that the role of the bank has on the life of every person living in Chile.
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AldeA
CCO: Martín Vinacur
Creative Director: Leo Herrera
Creative Supervisor: Gonzalo Ayala
Copywriter: Leonardo Aravena
Art Director: Francisco Mateluna/ Javiera León
Art Director: Francisco Mateluna/ Javiera León
Head of Accounts: Christian Gómez
Communications Manager: Tamara Meruane
Accounts: Jaz Calquín
Production: Fabula
Executive Producer: Blanca Basoain
Director: Gaspar Antillo
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