DESIGN AND DESIGN INTERNATIONAL AWARD
04.03.16
At a time when we are bombarded everyday by financial terms, due to the crisis, one of the things that banks only seem to focus on is to say they are the best because they have one or another lower rate than others.
People want to feel that their money is in good hands and that they are part of something bigger, that someone cares about them and are not interested in wars of numbers.
It was with this need that was created “o nosso banco”. An online and telephone bank, which operates 24 hours a day, wherever you are, where its primary concern is to escape the trend of bombarding people with financial terms and instead trying to identify itself with the client.
Our bank is a cooperative bank, in other words, it is made by the people who use it. Each banker will have access to a book of clients where his/hers aim is to be aware of the needs of each one, so that when one of these customers have any questions they are provided with the best possible support.
It's never just a matter of money.
For the advertising campaign 5 sentences were selected, each being connected directly to each photo used. The choice of these photographs fell on the need to bring the bank closer to its customers, using images of objects we all know and, perhaps, guard fond memories of. In order to give more cohesion to the campaign it was created a slogan: "It's never just a matter of money.", something which is reviewed on the phrases chosen.
Neither soldiers nor money can defend a king, just friends won by good deeds, merit and honesty.
Money can buy you a good dog, but does not buy you the wag of his tail.
A man with money has no chance against a man on a mission.
Friends and good manners can take you where money can't.
Money is just a tool. It will take you wherever you want, but does not replace it as a driver.
Thanks for watching.
