HOWL
Industry: Lifestyle, Leisure
Professional: Visual Identity Design, Typography, Copywriting
HOWL is a young and customized outdoor sports community established in Shanghai in 2023. The name and concept of HOWL comes from the Beat Generation poetry collection HOWL. However, contrary to the "Beat", the brand defines itself as Heading Optimistic Wild Lifestyle. It is hoped that every member involved in this community is able to have wild ideas here, speak freely, and "go wild" to their heart's content through hiking, camping, and walking.
In the visual identity design process, we visually translate the feeling of "Call of the Wild", which is free, calling, and easy, but also has the sophistication and comfort that adds to life.
In the visual identity design process, we visually translate the feeling of "Call of the Wild", which is free, calling, and easy, but also has the sophistication and comfort that adds to life.
