Plazma - Sve što ti treba

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Plasma - Everything you need

In moments of uncertainty, we often need at least one thing that is familiar to us and that is always there to accompany us every step of the way.

Due to its presence for more than half a century, as one of the favourite members of the family, Plazma biscuit is a support at all times.

Whether a new adventure awaits us or when everything does not turn out as we wanted, when it is not easy to start from the beginning or when the journey is long -

Plasma is there.

Plazma is known, among other things, for its shape.

In this campaign, we did not want to ignore that form, but to give it a new role.

So we did this...

MAIN VISUALS

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Agency: McCann Belgrade
Client: Bambi
Executive Creative Director: Jana Savić Rastovac

Creative Director: Dubravka Petrović
Senior Art Director: Kristina Jovanović
Senior Copywriter: Jordan Cvetanović
Strategic planner: Aleksandar Milojević
Account: Jovana Stojanović

Production: Blekbuk

Director: Lazar Bodroža

Photography: Stefan Đaković