EN
Task:
Create a logo and branding for Wasmi, a new swimwear brand that embodies a modern style, elegance, and comfort, while also capturing the attention of a young audience.
Create a logo and branding for Wasmi, a new swimwear brand that embodies a modern style, elegance, and comfort, while also capturing the attention of a young audience.
Problem:
It is necessary to create a visual identity that will convey the core values of the Wasmi brand, highlighting its uniqueness and attractiveness to the target audience.
It is necessary to create a visual identity that will convey the core values of the Wasmi brand, highlighting its uniqueness and attractiveness to the target audience.
Idea:
The logo concept was based on conveying a sense of lightness and tranquility, typical of water. It aims to replicate this aura and connect with nature through aquatic elements, conveying feelings of calmness and pleasure, creating a favorable environment for relaxation and leisure.
