A special campaign to celebrate the anniversary of the iconic Adidas Stan Smith. Under the slogan "A nossa história na tem fim" (Our story has no end) this campaign aimed to highlight the enduring presence of the Stan Smith in people's lives over the last five decades.
This campaign served not only to celebrate an iconic product, but also to celebrate the stories and memories that Stan Smiths have helped to create over the decades. It helped underline the importance of timeless design and the lasting influence a quality product can have on people's lives.
With the campaign's objective in mind, the following creative concept was created:
"É praticamente impossível teres vivido nos últimos 50 anos sem nunca ter usado umas Stan Smith.
Fazem parte da tua infância ou chegam para a adolescência. Vão contigo de casa para o trabalho. Vão juntos a festivais e estão no teu primeiro date. Viajam lado a lado. Conhecem novas culturas e traçam novos caminhos. Combinam diferentes estilos. Marcam encontros e reencontros e estão nas datas mais importantes. Criam memórias. Veem-te crescer e passam de geração em geração.
O eterno clássico da Adidas, acompanha cada uma das tuas aventuras. É uma história que não tem fim 💚"
"It's practically impossible to have lived for the last 50 years without ever wearing a pair of Stan Smiths.
They're part of your childhood or into your teenage years. They go with you from home to work. You go to festivals together and they're on your first date. They travel side by side. They get to know new cultures and explore new trails. They combine different styles.
They create memories. They watch you grow up and pass from generation to generation.
The eternal Adidas classic stays with you on all your adventures. It's a story that never ends 💚"
As part of this initiative, we collaborated with Adidas to highlight the stories of three individuals who shared their experiences and memories with this sneakers model. Their stories were shared on social media, adding a human and emotional dimension to the campaign.
Photography and Video editing:
João Guedes e Ricardo Abreu
Set Design:
Inês Sá Rodrigues
