The Ste-Foy college commissioned us to create two 30-second TV spots. This initiative highlights the multiple opportunities offered in all training sectors of the college, while highlighting the diversity and vitality of student life as well as the talent of its students and staff members.
The campaign highlights several members of the college community: students enrolled in the regular sector, an adult undergoing career change and even a Cégep employee. It was important to highlight and promote the real actors who embody the mission of the Cégep for greater authenticity and to make it a true collective project.
