Sensay revolutionises learning through the use of AI to replicate your favourite public personalities. From Gordon Ramsay to Peppa Pig. Every sensay (A specialist tutor) brings a wealth of expertise in their specific field, adding their own mannerisms to immerse your learning journey. Our pivotal role in this journey involved crafting a brand and identity that honoured the connections to education, wisdom, and expertise. We renamed the brand to “Sensay” which is a balance of “sensei,” a Japanese term for master or teacher, and “say,” which reflects our commitment to communication and guidance. 

We created a simple but striking visual system using variations of stars. Each star differs from a few nodes to many, so they’re perfect when it comes to defining each of the learning categories. With their punchy colours on a dark tone background they provide real pop especially when combined with more historic personalities like Jane Austen or Vincent Van Gogh. The main logotype features a mix of sans serif and serif typefaces creating a direct link between the past and present and the logomark directly reflects the catalogue of available personalities and endless opportunities.