We developed a graphic language where the footage of the matches, the players' photos, and the information could coexist in an organic way and with a stunning aesthetic, while maintaining the channel's identity. Additionally, we created a graphic system to present each of the teams and their players.​​​​​​​

Another challenge was integrating graphics within the match footage to achieve a unified piece. In this way, we worked with paper cutouts, animated textures, patterns, and tapes to intervene in the footage. We also focused on dynamic typography animation that interacts within the footage with rotoscoping, while also playing with transitions.

A complete graphic package to adapt the promotion to all devices and to develop a comprehensive campaign.