Lovely photos by © Noreste :)
Victorinox Signature Collection
Storytelling / Packaging / Graphic / Product Redesign / Final Arts
Noreste Studio 2017-2021
For the redesign of the men Victorinox Signature Collection our goal was to unify this fragrance range using a more abstract and modern language. The use of large and bold fonts was intended to make the names and character stand out in a modern and clean way. For the bottles we used a matt silver cap, and a red color bottom that not only creates a fun color play with the liquid and shadows, but keeps the branding present.
For the secondary packaging we used nature graphic textures as protagonists to transport the senses to an adventure in the swiss mountains; therefore granting each fragrance with a unique and strong personality. To obtain a sophisticated, natural yet empowered feel, we embossed the contour of the emblem. And although each one of these takes you to a different place, the red signature is always present to connect you to this legendary brand.
